Top of Funnel Meaning
Let’s talk top of funnel meaning! This is the widest point of your funnel, where all of your leads initially come in. Some of these leads will be qualified leads–that is, leads aligned with what it is that you are trying to sell. These are the people who are most likely to move further down into your funnel until they finally make a purchase. But how do you get them to come into your funnel in the first place? Let’s talk about it as well as the top of funnel meaning! In addition to qualified leads at the top of your funnel, you’ll get a LOT of unqualified leads. These people won’t …
