The holiday shopping season is marked by the powerful trio of Black Friday, Small Business Saturday, and Cyber Monday. Each day plays a special role in the retail landscape, crafting an exciting shopping experience for consumers. And if you’re in need of reasons to shop small business saturday (or the other two days!) I’ve got eleven for you, below.
First, though, a little overview of what these three days really are.
Black Friday ignites the shopping fervor with its doorbuster deals and discounts, both online and in physical stores. It’s all about unbeatable bargains and the thrill of scoring incredible savings.
Then comes Small Business Saturday, shining a spotlight on local businesses. This day encourages shoppers to support their community by patronizing smaller establishments. It’s a celebration of unique offerings and the spirit of entrepreneurship.
Finally, Cyber Monday concludes the weekend with a focus on online deals. This digital counterpart appeals to those who prefer the convenience of e-commerce. Exclusive online discounts and promotions are unleashed, attracting a growing number of savvy shoppers.
Throughout this extended weekend, email marketing continues to connect businesses with their audience and drive engagement across these diverse shopping experiences.
The significance of email marketing during these three days lies in its versatility. It adapts to the distinct characteristics of each day, adding depth to the shopping experience.
For Black Friday, businesses harness the power of email campaigns to announce time-sensitive discounts, creating a sense of urgency and anticipation among consumers.
Small Business Saturday emails take on a community-centric approach. They showcase local businesses and their unique offerings, inspiring customers to support their neighborhood establishments.
On Cyber Monday, email marketing plays an important role in driving online sales. Businesses send targeted messages featuring exclusive online deals and promotions, capturing the attention of digital-savvy shoppers.
In this three-day shopping extravaganza, email marketing emerges as a strategic tool. It helps businesses navigate the subtleties of each day and connect with consumers on a personalized and impactful level.
Don’t miss these 11 important statistics related to email marketing around the holiday shopping season!
Statistics and facts: reasons to shop small business saturday, cyber monday, and black Friday
Adobe foresees a 2.5% increase in holiday online sales exclusively in the United States for 2023.
According to Martech, in the 2017 holiday season, online sales witnessed a notable surge, reaching $108.2 billion, indicating a growth of 14.7%.
Email marketing plays a big role in increased holiday sales, contributing to 20% of holiday website visits according to insights from Techcrunch.
Black Friday took the lead in email activity, with a record-breaking 116.5 million emails sent, marking the highest email volume on any given day according to Campaign Monitor.
Black Friday emails registered the highest number of opens and clicks all year long according to Campaign Monitor.
Deloitte states that the primary categories that are driving holiday spending include accessories and clothing (21%), gift cards and other items (19%), and food and beverages (14%).
On Cyber Monday, email campaigns continued their momentum with 106 million emails sent in 2023 according to Campaign Monitor.
In 2019, an impressive 68% of holiday shoppers paid heightened attention to company emails during the Christmas season, according to insights from Salesforce.
In 2020, Americans achieved a new Cyber Monday record, spending $10.8 billion, reflecting a substantial 15.1% increase from the previous year’s $9.4 billion according to Mailmodo.
But don’t forget the day after Thanksgiving which, in 2020, saw online consumers spending $9 billion, marking an increase of 21.6% from the previous year according to Mailmodo.
A study reported by Statista revealed that 27% of respondents were influenced by additional discounts on clearance sales during their purchasing decisions.