We’re about to discuss a super sexy topic: how to avoid client burnout.
And…even sexier…how you could be burning out your email list by not practicing this important task.
In marketing, you’re supposed to segment your email list.
What does that mean?
You divide up your email lists based on your clients and their preferences.
A great way to segment when you’re starting out in business is based on how they come into your funnel or what kind of purchase they make.
Anyone who signed up for a freebie but didn’t actually buy something? That’s a population or a segment for your list.
Someone who signed up for a free live Masterclass? That’s a segment.
Someone who paid $13 for your book? That’s another segment.
Yet a lot of business owners don’t practice this marketing task.
Most people, when they’re first starting out in their business, they have a tendency to put everybody on the same list.
Here’s why that turns into a problem.
When your business begins to grow and/or you have more things to sell, you can’t send it to those most likely to buy if it isn’t segmented. You have to send it to everyone.
This means your whole list is getting every single email that you send, potentially resulting in email fatigue.
That’s why segmenting your list is so important. When you want to avoid client burnout, one of the easiest things to do is look for new opportunities to segment your email list. This allows you to send more personalized content and will likely result in better open rates and conversions to boot!
