Anyone ever heard that rhyme about the girl with the curl in the middle of her forehead? You know the one:
“And when she was good, she was very good.
And when she was bad, she was horrid.”
My grandma who used to tell me that rhyme all the time. When I was little, I was like, “I don’t know, I don’t understand what this means.” But now, as an adult, I understand what it means. And it has to do with the power of creativity.
So today, I want to chat with you a little bit about creativity as a gift.
I got to thinking about this because I recently outsourced my bookkeeping. The truth of the matter is that I have never liked math very much. When I was younger, I was told that I was not very good at math, which, you know, did not motivate me to become better in any way, shape, or form. It only motivated me to think that, “Oh, this is not where my gifts lie.” So, I really didn’t practice very much. At the time, when I was younger, this got me labeled as lazy or even dumb when it came to math.
But as an adult, I recognized that I actually was a bit ahead of my time in recognizing that, “Oh, this is not where I enjoy spending my time. This is not something that I enjoy learning.” So, I put my talents to a different use, and my talents lie in creativity.
Now, I recently decided to outsource my bookkeeping because I don’t really like numbers. Can I do it? Sure. Have I been doing it for years? Absolutely. But at the end of the day, it probably takes me two or three times longer to do bookkeeping than it would someone who is actually good at doing bookkeeping. The same applies to creativity.
If you’re someone who is doing your own design work or you are doing your own copywriting, there’s absolutely nothing wrong with doing that. If you feel good about the copy that you’re producing or you feel good about the designs that you’re producing, more power to you. But I also want you to keep in mind that creativity is a gift. It is a talent that is honed.
So, even though I have been doing this work now for about 15 years, I still search for masterclasses, workshops, and courses. I am signed up for all the blogs. I want to know how I can make the copy that I write for clients the absolute best that it can be because I want to perform the best that I possibly can.
Not everyone has their finger on the pulse like that. Somebody who loves what they do certainly does. But if you are not constantly in the creative realm, and if copywriting is not something that sparks you – if it’s just something that you feel like you have to do for your business – then you’re probably not as aware of some of the shifts in the market, some of the changes that go on that can make your copy better.
And that, I think, is where the key lies when it comes to hiring a copywriter. Are you somebody who is writing copy because you feel like you have to, and you’re not necessarily great at it, but you feel like you should? Or are you writing your copy because you love it, because writing your own copy really lights you up and you’re passionate about it?
If not, give it a little thought. If you decide that you need to hire a copywriter, marketer, or content strategist, be sure to check me out!
Remember, recognizing your gifts and using them wisely can make all the difference in the success of your business. Embrace your business creativity, and watch your business thrive.