I love to talk to business owners all about marketing and copywriting, and all the things that are going to help them grow their business.
Today, I’m going to talk to you about the four email sequences for business development that are must-haves. There are so many businesses that do not have these four email sequences. And if you don’t, then you’re leaving the money on the table!
And who wants to do that, right?
So today, we are going to talk about what those four sequences are and what they will mean to your business. Let’s dive in.
Email Sequence #1
So the very first email sequence for business development…can you guess what it is?
A welcome sequence is a series of as few as three I’ve seen as long as 15 emails that essentially welcome people to a business. It introduces the business owner it introduces the business itself, what it is the types of products and services that are sold. It invites people to follow you on sites like Instagram is a big welcome and people should receive this once they give you their email address. A big mistake a lot of businesses make is that they just give somebody a freebie in exchange for the email address but then they don’t follow up with any additional emails.
You need a welcome sequence you need for people to fall into your marketing funnel once they give you their email address, and that’s what a welcome sequence is. If you need more information about a welcome sequence, I do have a high-level overview course on what to include in your welcome sequence.
The second email sequence that so few businesses have (and I realized that it’s because this one is a bit more difficult to implement, but do yourself a favor, get it written, and just hire somebody to help them limit it because it is a game changer!) is an abandoned cart sequence.
So, here’s a statistic: 60% of people who receive an abandoned cart sequence will go through with a purchase. So that means if you have something that you’re selling for $100 and you have 10 people visit your landing page, and none of those people buy and you send all 10 of those people your abandoned cart sequence, you will make $600 simply by sending an abandoned cart sequence. Which is the equivalent of a follow-up.
“Hey, I saw that you visited my landing page or I saw that you put x product in your cart but you didn’t actually purchase it. Just wanted to remind you what was there.”
Sometimes you might offer an incentive. But you don’t have to.
The truth is that people get busy. We always make the mistake of thinking that if somebody does not buy our thing initially it’s because they don’t want it. But the truth is that people get distracted. Kids need snacks maybe they get hungry. Maybe they had to go refill their coffee. Maybe they had another browser tab open maybe a work email popped up. Maybe they just needed to think about it. But whatever the reason, don’t assume the worst. Do yourself a favor, send them an abandoned cart sequence, and let that sucker work for you.
Email sequence #3
The third email sequence for business development is a scrub sequence. Now I realize that the idea of scrubbing your email list is terrifying for many people. I will be honest with you the first time I scrubbed my email list, I ended up deleting over half of it. And it was one of the saddest days of my life.
But the truth is that an email list despite what so many people out there are telling you is not about the size of your list. It is not about having a list of 1000 people have 5000 people have 10,000 people.
It is how engaged your list is, which is what a scrub sequence is all about. You’ve gotten those emails I know you have. It’s the ones with subject lines like oops, did you see this or Hey, so and so, is this goodbye? I know you’ve seen that you’ve gotten and you’ve received them because you have stopped opening somebody’s emails.
These are an attempt to understand whether somebody is still interested in your product. Or your service. And if you use them about every six months to a year and keep your list clean that is you keep your list filled with early and most engaged people with the people that are opening your emails with the people who are clicking on your links with people who are potentially either downloading freebies, or even making actual purchases. Those are the people that you want to nurture. And that is what a scrub sequence is all about.
Email sequence #4
And the fourth of the email sequences for business development is a product launch sequence. What is a product launch sequence? It is a series about 10-15ish emails, and it talks all about a specific product or service that you’re trying to sell. Usually, it goes towards some of those higher-priced ones. So like if you’re selling you know, for instance, a course that’s 300 bucks or you’re selling 1:1 mentoring for $1,000 a month or whatever it is. A product launch sequence essentially outlines all of the benefits of whatever it is you’re trying to sell. And it’s just a daily reminder. Hey, this thing is here. Hey, the cart is now open. Hey, we’re closing soon.
You need to have the product launch sequence if you want to sell anything of substance.
Those are the four email sequences for business development. You need your welcome sequence, your abandoned cart sequence, you need your scrum sequence, and you need a product launch sequence.
If you need help getting these email sequences started, you can hire me to write you a series of unique sequences via Buy My Day or by way of a monthly retainer.
You can also check out Inbox Magic, which is 80+ pages of plug-and-play email templates.