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engaged reader

The Art of Creating Engaged Readers: Unpredictable Copywriting

Hello, everyone! I’m Alison Janda Brown, a seasoned copywriter with over twelve years of experience. Today, I want to share a powerful tip to help you create an engaged reader who hangs on to every word in your email marketing and sales pages: Never let your readers predict what’s coming next. Why is this important,

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abandoned cart email

Discover why your small business needs an abandoned cart email

Ah, abandoned cart emails. They’re not just a smart move but also act as a lifeline for small businesses in the competitive e-commerce landscape. Why? With limited resources, small businesses like yours need to maximize every single opportunity they come across in order to convert potential customers into sales. Which isn’t as simple as it

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avoid client burnout

Exactly how you can avoid client burnout

We’re about to discuss a super sexy topic: how to avoid client burnout. And…even sexier…how you could be burning out your email list by not practicing this important task. In marketing, you’re supposed to segment your email list. What does that mean? You divide up your email lists based on your clients and their preferences. A great way to segment when you’re starting out in business is based on how they come into your

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top of funnel meaning

Top of Funnel Meaning

Let’s talk top of funnel meaning! This is the widest point of your funnel, where all of your leads initially come in. Some of these leads will be qualified leads–that is, leads aligned with what it is that you are trying to sell. These are the people who are most likely to move further down into your funnel until they finally make a purchase. But how do you get them to come into your funnel in the first place? Let’s talk about it as well as the top of funnel meaning! In addition to qualified leads at the top of your funnel, you’ll get a LOT of unqualified leads. These people won’t

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unnecessary words in writing

Exactly how unnecessary words in writing can kill your copy

The agency world is one in and of itself. But despite how much my inner entrepreneur rebelled against impossible standards, 70-hour work weeks, and unlimited PTO that I could never take, there were a few lessons I managed to pick up in that quick resume blip. Namely, that unnecessary words in writing can kill your copy

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