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Anyone ever heard that rhyme about the girl with the curl in the middle of her forehead? You know the one: “And …

Hello, everyone! I’m Alison Janda Brown, a seasoned copywriter with over twelve years of experience. Today, I want to share a powerful …

Have you ever heard of a welcome sequence? It’s a series of 3-7 emails that get sent automatically when someone signs up …

Ah, abandoned cart emails. They’re not just a smart move but also act as a lifeline for small businesses in the competitive …

The holiday shopping season is marked by the powerful trio of Black Friday, Small Business Saturday, and Cyber Monday. Each day plays …

​There’s a way to send a follow-up email. And there’s a way to NOT send a follow-up email. But I’ll bet you’re …

We’re about to discuss a super sexy topic: how to avoid client burnout. And…even sexier…how you could be burning out your email …

You’ve come across yet ANOTHER post by someone who has hit that 6 or 7-figure mark. And you don’t get it! You’re …

Let’s talk top of funnel meaning! This is the widest point of your funnel, where all of your leads initially come in. Some of these leads will be qualified leads–that is, leads aligned with what it is that you are trying to sell. These are the people who are most likely to move further down into your funnel until they finally make a purchase. But how do you get them to come into your funnel in the first place? …

The agency world is one in and of itself. But despite how much my inner entrepreneur rebelled against impossible standards, 70-hour work weeks, …

Let us talk about a marketing concept that truly blows minds! It’s the ladder marketing strategy and you won’t believe how simple …

I love to talk to business owners all about marketing and copywriting, and all the things that are going to help them …

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