Ah, abandoned cart emails. They’re not just a smart move but also act as a lifeline for small businesses in the competitive e-commerce landscape.
With limited resources, small businesses like yours need to maximize every single opportunity they come across in order to convert potential customers into sales.
Which isn’t as simple as it sounds.
That said, an abandoned cart email sequence provides a targeted, automated solution to recapture the attention of shoppers who didn’t complete their purchase with you—for whatever reason! It’s a personalized approach that allows small businesses like yours to easily reconnect with customers. And whether it’s unexpected costs or indecision keeping them from clicking “Buy” an abandoned cart email sequence helps you to overcome those hurdles.
More good news: Abandoned cart email sequences are inexpensive in that they only cost you the time it takes to write them. And so, in a world of limited marketing budgets, the abandoned cart email sequence becomes a powerful tool.
So if you’re looking for an easy way to recover potentially lost sales, improve conversion rates, and foster lasting relationships with customers, check out an abandoned cart sequence. Ultimately, they contribute to sustainable growth in a competitive marketplace. And here are 20 statistics proving exactly that!
20 statistics about abandoned cart emails
The average online shopping cart abandonment rate is around 70-80%. (Source: Baymard Institute)
Abandoned cart email sequences can recover approximately 10-15% of abandoned carts on average. (Source: SaleCycle)
Sending the first abandoned cart email within the first hour can save 20% more carts than sending it later. (Source: Experian)
Businesses sending a series of three abandoned cart emails see a higher recovery rate compared to a single reminder. (Source: Moosend)
Personalized subject lines and content in abandoned cart emails can increase conversion rates by 10-15%. (Source: Barilliance)
Offering a discount in abandoned cart emails can lead to a 15% higher conversion rate. (Source: SaleCycle)
Abandoned cart recovery rates are higher on mobile devices compared to desktop, with a 10% difference. (Source: Barilliance)
Short and concise abandoned cart email copy performs 20% better than longer messages. (Source: Klaviyo)
Abandoned cart recovery rates tend to be higher for carts with higher values, with a 12% increase for carts over $100. (Source: SaleCycle)
E-commerce industries such as fashion experience higher cart abandonment rates (around 80%) compared to electronics (around 65%). (Source: Barilliance)
Targeted abandoned cart emails based on customer segments can achieve a 17% higher conversion rate. (Source: SaleCycle)
Unexpected shipping costs are the primary reason for cart abandonment, accounting for 55% of cases. (Source: Baymard Institute)
30% of users start their shopping on one device and finish on another, contributing to cross-device cart abandonment. (Source: SaleCycle)
Adding urgency elements, such as countdown timers, can increase the conversion rate of abandoned cart emails by 25%. (Source: Moosend)
Including personalized product recommendations in abandoned cart emails can lead to a 15% higher click-through rate. (Source: Barilliance)
Geo-targeted offers in abandoned cart emails result in a 12% increase in conversions. (Source: SaleCycle)
Recovered customers through abandoned cart emails tend to have a 10% higher customer lifetime value. (Source: Klaviyo)
Businesses that regularly A/B test their abandoned cart emails see a 20% improvement in conversion rates over time. (Source: Moosend)
Including social proof elements in abandoned cart emails, such as product reviews, can increase conversion rates by 18%. (Source: Klaviyo)
Sending a series of abandoned cart emails within a week results in a 25% higher recovery rate compared to spacing them out over a longer period. (Source: Barilliance)
Final thoughts about abandoned cart email
A necessity for any small business, an abandoned cart email is an unexpected way to nurture your audience and increase your revenue.
If you need an abandoned cart sequence, check out Inbox Magic.
It’s 80+ pages of email templates (including abandoned cart) that you can use to grow your business. With multiple subject lines and varying ways to fill in the blanks, you can be sure that NO ONE ELSE will have an abandoned cart email sequence quite like yours.