There’s a way to send a follow-up email.
And there’s a way to NOT send a follow-up email.
But I’ll bet you’re doing the latter. Watch this brief video about how to send a follow-up email that generates a response.
Follow up emails.
I’m not talking about the follow-up outlines and info you send after a discovery call, friends. That’s a different beast.
I’m talking about the one-liners you send when a prospect doesn’t respond for five days.
You know the kind.
“Hi Katie. I just wanted to follow up with you about our conversation from last Thursday. Let me know if you have any questions.”
BLEH!
First of all, you’re putting way too much responsibility on someone.
Second of all, you know what this screams? “I WANT YOUR $$$!”
And thirdly, it’s boring.
That is the key to a great follow up email: Adding value.
Prospective clients don’t want to hear from you if all you’re going say to them is essentially, “Don’t forget I’m here when you’re ready to spend some money.”
Whereas if someone received an email that was more along the lines of, “Hi Katie! I wrote a blog recently about X pain point, which we talked about on our call. It made me think of you, so I wanted to share. ” THAT feels a lot better, doesn’t it?
And you’re not limited to a blog. You could make a personalized bon-bon video. Or link to a video on a specific topic. You could include a discount code. A downloadable worksheet.
So. Many. POSSIBILITIES!
This shows prospects that they are not just $$$ signs to you, but that they are an actual person who is worthy of your time and your knowledge and your attention.
And guess what? If they respond—awesome! Keep that thread going.
If they DON’T respond, you follow up again with the same thing: Wanted to make sure you saw this.
Let’s treat prospects like people.
