January 2024

engaged reader

The Art of Creating Engaged Readers: Unpredictable Copywriting

Hello, everyone! I’m Alison Janda Brown, a seasoned copywriter with over twelve years of experience. Today, I want to share a powerful tip to help you create an engaged reader who hangs on to every word in your email marketing and sales pages: Never let your readers predict what’s coming next. Why is this important,

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